Dalawine
First €1,000 sale thanks to SEO in the first month of work.
The starting point.
Dalawine is an international wine shop that already had product and platform, but no organic visibility. The challenge: generate qualified traffic — real buyers, not just browsers — and translate it into sales in the shortest time possible. In e-commerce, SEO has a direct and measurable impact: more organic visibility = more sales.
Goals
- Rank the store for wine purchase searches
- Optimize product pages for SEO
- Generate first organic sales
- International keyword strategy
How we solved it.
E-commerce SEO audit
Complete technical analysis of the store: URL structure, speed, product indexation, cannibalization between categories. In e-commerce, technical problems are negative multipliers — they must be resolved before optimizing.
Category architecture & keywords
Purchase keyword research for each wine type and origin. Category restructuring so each one ranks for a different and complementary set of searches.
Product page optimization
Each product with its SEO title, unique optimized description, product schema markup with price and availability. Well-optimized products appear in Google Shopping and direct searches.
Category page on-page SEO
Category pages are the most important in an e-commerce for SEO. Optimized texts, unique H1s, strategic internal linking between categories.
Real numbers.
In the first month of SEO implementation, Dalawine generated its first organic sale of €1,000. Qualified Google traffic arrived directly at the right products and converted. E-commerce SEO isn't just traffic — it's direct revenue.
Real SEO results
Bullkhan
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