Extra Natura
Complex science translated into a professional identity that generates trust in regulated markets.
The starting point.
Extra Natura is a biotech project with solid scientific foundations operating in a highly regulated B2B market. The challenge: build a visual identity that communicated scientific rigor and reliability to institutional partners, distributors and sector clients — without sacrificing clarity and accessibility. In regulated markets, identity is part of the trust argument.
Goals
- Identity that conveys scientific rigor and precision
- Suitable for B2B institutional presentations
- Consistent with regulated sector standards
- Complete system applicable to all materials
- Brand manual for consistent team usage
How we solved it.
B2B market & competition analysis
Research of visual identities in the biotech and life sciences sector: what leading brands communicate, how they balance technical rigor and accessibility, what to avoid to not look generic in a sector prone to uniform corporate aesthetics.
Technical & precise visual direction
Brand territory: scientific precision, innovation, nature + technology. Color palette balancing natural (green, earth) with technological (blue, white). Technical but legible typography.
System construction
Main logo and variants, complete color palette, typographic system, brand-specific graphic resources. Every element designed to work in presentations, technical documentation and B2B communication materials.
Brand manual
Complete usage documentation: proportions, exact colors (CMYK, RGB, HEX), typefaces, protection zones, correct and incorrect usage. The team can apply the brand without errors.
Real numbers.
Extra Natura now has an identity that generates trust on first contact with institutional partners and distributors. Complex science communicated with visual clarity. Complete system delivered in 3 weeks.
Complete visual system
Aurea & Vittoria
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