Greendog
From 2,000 to 11,300 followers in 4 months. 8 million views. €0 in advertising.
The starting point.
Greendog had 2,000 followers when we started managing their social media on November 10, 2025. Good product, good brand — but without a content strategy that genuinely connected with their audience. The potential was there. What was missing was the strategy to unleash it.
Goals
- Organic content strategy with zero ad budget
- Grow the community genuinely and qualified
- Generate massive reach on TikTok and Instagram
- Connect authentically with pet owners
How we solved it.
Content audit & strategy
Analysis of existing content, pet sector competition and formats that work with pet owner audiences. Definition of 4 content pillars: educational, emotional, entertainment and product. First month editorial calendar.
Strategic Reels production
3 videos per week: script based on trends and audience data, editing with rhythm and hooks optimized for retention, publishing in peak reach time windows. Every video has a clear objective before filming.
Weekly data-driven optimization
Weekly metric analysis: which format has the most retention? Which topic generates the most saves? Which hook stops the scroll? We pivot in real time — we don't wait until month-end to adjust.
Organic community growth
Comment and reply management to generate real engagement. The algorithm rewards genuine engagement more than publication volume.
Real numbers.
In 4 months, Greendog went from 2,000 to 11,300 followers — a 465% growth. 8 million views in those 4 months, with an average reach of 120,000 per published Reel. 40 videos. €0 in ads. Just strategy and execution.
Pizzería Monalisa
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